LIFESTYLES by Ronda Gates Weekly Message
Weekly Gems from Ronda Gates.


A Favor, Please

(+ A Strategy For Personal Trainers)

Although this newsletter is designed to help you, this week I'm asking for your help. Procter & Gamble/Aventis Pharmaceuticals recently chose my book, SMART WOMEN STRONG BONES, as a premium for a "test" advertisement featuring Florence Henderson. She will share her osteoporosis story and encourage men and women to learn more about their risk for this silent killer. Florence will hold up the recently revised copy of the book and tell her audience that they can have a complimentary (free) copy of SMART WOMEN STRONG BONES if they call a toll-free number provided in the ad. When the book is shipped, the package will also include information about a remarkable new prescription drug, Actonel (risedronate). Actonel is the newest in a class of drugs, bisphosphonates, that are used to treat osteoporosis. Actonel reduces the risk of fracture by slowing down the normal bone breakdown process. If you take the information packet to your physician and get his or her signature on an enclosed card you will be entitled to receive additional free premiums of your choice from the pharmaceutical companies. If the promotion results in an increase in prescription sales for Actonel, they'll roll out the promotion nationwide.

The print ads will appear in September or October regional issues of AARP's Modern Maturity, Good Housekeeping and two USA Today weekend editions. TV ads are scheduled to be aired in Raleigh, NC, Hartford, CT, Phoenix, AZ and Portland, OR, before October 10th.

If you have enjoyed this complimentary newsletter in the past and want to continue to support my ability to send it to you, please do me the favor of looking for and responding to the ad when you see it. Tell your friends and families and your fitness instructors about the offer and ask them to respond, too. And please take the information packet to your doctor A significant response will also fund a proposed PBS special based on the book and efforts by Speaking of Women's Health foundation to educate women to make informed decisions about their health, well-being and safety.

ATTENTION: PERSONAL TRAINERS AND FITNESS PROFESSIONALS

If you are a personal trainer or fitness professional, send me your mailing address and you'll receive information about my forthcoming, inexpensive three-day intensive training to make you a Smart Nutrition Coach. You will learn proven strategies and discover the rewarding benefits of providing coaching for weight control and peak performance for your clients.




Weekly Messages Lifestyles

LIFESTYLES by Ronda Gates
1378 Casada Ct, Leisure World
Mesa, AZ 85206
Phone: 480-242-4812
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